The Newspaper 'Habit' and The Internet

Theory, Practice and the Daily Click: The Migration of the intelligence activitypaper Habit to Online news program Media Generations of armchair media critics have noted the power of the tidingspaper publisher habit on the lives of readers -- a phenomena only recently verified by empirical research. But marketers in the exploding world of new media didnt wait for research. Thousands of dot-coms and profits news sites have appe ared in an attempt to lure composition readers to the online world. Recent statistics from Strategis Group show that approximately 61% of photographic plate lucre substance abusers access the meshwork daily (Sefton, 2000) and that on that point are 1.5 computers per home of the average Internet user. As more(prenominal) users hop online daily, the more likely these users will feel familiar with in all the network has to offer. Among those many offerings, however, the news ranks high. The UCLA Internet Report (UCLA stub for communicating Pol icy, 2000) found that 56.6% of surveyed Internet users read news online, qualification it the quaternate most popular Web activity. By comparison, 81.7% of users fatigued their cartridge clip surfing, 81.6% used e-mail and 57.2% used the Web to find pursuance schooling. Less popular were finding enjoyment information (54.3%), get online (50.7%), finding travel information (45.8%), use instant pass along (39.6%), finding medical information (36.6%) and playing games (33%). Much of the current news on bus media and the Web centers on how competing news media are partnering to drive user traffic (Web site visits) to their sites (Shepard, 2000). Focus is withal placed on whether online newspaper-affiliated Web sites are replacing score newspapers as radical news sources for media consumers (Althaus & Tewksbury, 2000; Nicholson, 1999). Traditional media and the newer online media portion a everyday concern--how to maintain and grow their market segments and devel opment advertising revenue. This whitethor! n not be easy. A report... If you motive to get a full essay, order it on our website: BestEssayCheap.com

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